Friday, November 6, 2009

More cyclist on the road? Target for women!

In the U.S., men’s cycling trips surpass women’s by at least 2:1. This ratio stands in marked contrast to cycling in European countries, where urban biking is a way of life and draws about as many women as men—sometimes more. In the Netherlands, where 37 percent of all trips are made by bike, 55 percent of all riders are women. In Germany 12 percent of all trips are on bikes, 49 percent of which are made by women. “If you want to know if an urban environment supports cycling, you can forget about all the detailed ‘bikeability indexes’—just measure the proportion of cyclists who are female,” says Jan Garrard, a senior lecturer at Deakin University in Melbourne, Australia, and author of several studies on biking and gender differences. Women are considered an “indicator species” for bike-friendly cities for several reasons. In the cycling arena, risk aversion translates into increased demand for safe bike infrastructure as a prerequisite for riding. Women also do most of the child care and household shopping, which means these bike routes need to be organized around practical urban destinations to make a difference. Vlo Mondial agrees: if you see an elegant woman cycling to work or theater you know life is good in that city. Read more here